4 Sessions on Brand Marketer Challenges
Venue Tba, ChicagoDate March 18, 2027Time 8:00 AM – 1:15 PMVenue Tba, ChicagoDate March 18, 2027Time 8:00 AM – 1:15 PM
About the event
Connect with top brand marketers, media agency executives, and solution providers in an intimate setting. At Portada, we believe nothing beats real-life, in-person communication to spark true innovation. This exclusive environment allows you to look your peers in the eye, share unfiltered insights, and build lasting professional bonds.
Portada Chicago 4 
3 
5
Knowledge-sharing and networking at its best .
4 3 Curated Networking Functions
5 Customized Workshops
Topics we will be dissecting:
- Brand Case Studies: Best-in-class strategy development and implementation
- FIFA Women's Soccer World Cup 2027: What’s in it for brands?
- Agentic advertising and the future of media buying
- Fine-tuning the Gen Z marketing and advertising playbook
- Zero and first-party data strategies: The opportunities ahead
- How strong branding allows for reconsideration at the retail media level
- Commerce media and growth audiences
….and much more!
Premium Event Partners .
Program
2026 Edition Agenda.
8:00 am
Registration Opens — Networking
Coffee and refreshments
8:15 am
Welcome — Introduction
Breakfast and networking
8:50 am
HEADLINE INTERVIEW
Stacie Medley, Sr. Director, Integrated Media & Agency Relations, , Kimberly-Clark interviewed by Dana Bonkowski, Principal, dkb consulting
9:20 am
SOCCER WORLD CUP MARKETING: Pulling all the levers
MODERATOR: Mauricio Ramirez, Senior Brand Manager, Modelo Oro and Modelo Especial, Constellation Brands PANELISTS: Cesar Lanuza, Channel Marketing Manager , Motorola Mobility (a Lenovo Company), Connor McDougal, Director, Integrated Media - Modelo, Initiative, and Grace Agostino, SVP of Sales & Corporate Communications, Nueva Network
9:45 am
THE ALLURE OF COLLEGE SPORTS FOR SPORTS MARKETERS: Opportunities Reaped/Lessons Learned
Brian Brown, Director, Lifestyle and Experiential Marketing (Modelo), Constellation Brands In conversation with Marcos Baer, president, Portada
10:10 am
CULTURAL FLUENCY: Brown-Forman’s Framework for Growth
MODERATOR: Robert Velez, Vice President, Inclusive Network, Vevo
PANELISTS:
Amy D'Souza, Integrated Consumer Experience Director,
US & Canada, Brown-Forman, Fabricia da Silva, Multi-Cultural Integrated Consumer Experience Manager, US Brown-Forman
10:35 am
Break
Coffee and refreshments
Workshops
11:00 am
Workshops
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- Marketing Digestive Health Solutions in the 50+ Age Group: Opportunities and Challenges Brand Leader: Carrie Salmon, Brand Lead Preparation H, Haleon Solution Provider: Nestor Perinot, CRO, Prisa Media USA
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- Marketing and advertising to budget-conscious Gen Z consumers. Media Agency Leader: Cristina Martinez, Group Director, Planning Lead & Head of Multicultural, WPP Media and Erin Siegel, Senior Director of Brand Communications, Century 21; Solution Provider: Grace Agostino, SVP, Sales & Corp Comms, Nueva Network
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- Exploiting the Soccer Opportunity: Appealing to the U.S. youth soccer player and her families. Media Agency Leader: Alex Minicucci,VP, Diverse Omnichannel Investment, Horizon Media; Solution Provider: Jaime Cardenas, Partner, GotDigital
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- 2027 Media Buying Trends: Opportunities and Challenges. Media Agency Leaders: Monica Capelan, SVP Programmatic Investment, Horizon Media, and Sarah Duffy, SVP Integrated Investment, Horizon Media; Solution Provider: Dara Kalvort, VP, Digital Sales & Strategy, StreamGuys
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- Data is audiences, and audiences are people. Best data practices to engage audiences in 2027 Media Agency Leader: Maria Ramirez, VP, Multicultural Investment & Innovation, Publicis Media Solution Provider: Luis Segovia, Business Development & Strategic Partnerships, TL1
12:20 pm
Farewell Mixer
Snacks and refreshments
1:15 pm
Adjournment
Partner vs Paid Ticket.
Partners shape the room. A paid ticket is still a premium day — without branding, speaking, or the attendee list.
Partner
Paid Ticket
Event access
Partner
Full access.
Paid Ticket
Full access.
Seating
Partner
Seating assignment according to partner pre-event choice, based on confirmed attendee list. Strategic seat selection (curation based on a list of attendees: brands, agencies, decision makers).
Paid Ticket
First come first served on tables with non-assigned seating.
Concurrent Workshop Selection
Partner
Partner has the right of first refusal on which workshop they want to participate in.
Paid Ticket
Subject to workshop capacity (max 15 attendees per workshop).
Look & Feel (Exclusivity)
Partner
Preferential seats and tables (physically differentiated with signage on table)
Paid Ticket
Not included
Networking
Partner
Priority access + option for pre-scheduled 1:1 meetings
Paid Ticket
Open networking, not curated
Attendee list
Partner
Access to detailed contact information (unless opt-out)
Paid Ticket
Not included
Speaking opportunities
Partner
Participation as speaker / panelist / workshop leader
Paid Ticket
Not included
Content
Partner
Partner content integrated in the program (e.g. video, case etc).
Paid Ticket
Not included
Branding
Partner
Logo on event website, in-event screens etc.
Paid Ticket
Not included
Amplification/visibility
Partner
Social media promotion as partner. Both speaker and company.
Paid Ticket
Not included
Promotion on www.portada-online.com
Partner
Option to include.
Paid Ticket
Not included
Additional Tickets
Partner
Additional invites for clients/team
Paid Ticket
One (1) individual pass
Perception
Partner
Vip/Thought Leader
Paid Ticket
Attendee / participant
Partnerships
Let’s talk sponsorship and business.
By registering you accept our Terms and Conditions.
The community says it best
Conversations that continue.
“Portada's intimate setting and curation of industry leaders lend themselves to deeper conversations and sharing of best-in-class work, insights, gripes, and ideas that leave us walking away smarter and better connected. Congratulations on another quality event!”
Senior Member of a HoldCo Media Agency“It was awesome meeting everyone. I am grateful to Portada for all the connections and all the knowledge shared. Looking forward to staying in touch.”
Camilo EscalanteExecutive Director Diverse Segments, Guaranteed Rate“Great meeting everybody. Wonderful discussions. Great event. Looking forward to the next one”
Alex MinicucciVP, Diverse Omnichannel Investment Lead, Horizon Media“The event was great- very productive for us- thank you for the opportunity!”
Warren StriflingManaging Director, Portal Latino Media“Very well organized and with highly relevant topics.”
Enrique CornishCMO, BBVA“Through Portada, I have met new solution providers and we are already working with them.”
Ariela NerubayCMO, Walker Advertising“The panelists and the topics covered were wonderful and deeply informative. Access to this amazing community in such an intimate and well curated setting sets a high bar.”
Portada Partner in the Digital Marketing SpaceWhy attend
An experience designed for business.
Registration
Get Your Pass Today.
By registering you accept our Terms and Conditions.
Portada Brand Marketer Board
Board Mission & Overview
The mission of the Board is to recognize and anticipate industry shifts before they happen, facilitating peer-to-peer knowledge sharing on the core pillars shaping today’s dynamic marketing landscape, including:
- Cultural Marketing & Growth Audiences — Reaching and engaging evolving consumer segments.
- Marketing Technologies & AI — Navigating digital transformation from a consumer and marketer's perspective.
- Sports Marketing with emphasis on soccer.
- Responsible Social Media — Championing ethical and impactful digital communication.
Portada Brand Marketer Board Members to be announced soon.
Last year's room
Request last year's attendee list.
By registering you accept our Terms and Conditions.
FAQ
Frequently Asked Questions.
Find answers to the most common questions about the event.
Portada Chicago 2027 is Portada’s U.S. summit in Chicago, bringing together senior marketing, media and tech executives to share case studies, insights and networking around marketing to diverse and growth audiences.
Portada Chicago 2027 takes place on Thursday, March 18, 2027, from 8:00 am to 1:15 pm, in Chicago.
Attendees include:
- Brand-side marketing and media decision-makers (CMOs, Heads of Multicultural Marketing, Growth Marketers)
- Agency leaders in media, multicultural marketing, influencer / creator marketing
- Technology and solution providers in AdTech/MarTech, multicultural data and insights
- Media companies, publishers and platforms targeting diverse U.S. audiences
The morning is built for conversation as well as content, including:
- Registration networking with coffee and refreshments
- A welcome breakfast
- A mid-morning coffee break
- A farewell mixer with snacks and refreshments
- Workshops in small groups for peer-to-peer discussion
Use the Inquire about partnership opportunities button on the Partner vs Ticket section, or the partnership form on this page. The Portada team will contact you to discuss sponsorship packages, branding opportunities and curated meetings.
Portada often works with brand and agency delegates as well as partners who bring teams. If you are interested in group pricing or custom packages, mention this in the form and the team will follow up with available options.
Portada is the organization behind Portada Chicago 2027.
Since its founding in 2003, Portada has become a leading platform in marketing, media and technology across the Americas, recognized for connecting the most influential decision-makers in the business ecosystem.
Through its global network of events, editorial content, professional community and market intelligence, Portada drives collaboration among brands, agencies, media companies and technology solution providers.
The venue in Chicago will be announced soon. Full arrival details will be shared with confirmed attendees ahead of the event.
The preliminary program includes sessions and concurrent workshops on:
- In-culture food marketing
- Marketing investments in the 2026 Soccer World Cup, 2027 Super Bowl, and 2028 Summer Olympics
- Brand integrations through in-culture sponsorships and activations
- What’s next in digital media innovations for diverse audiences
- CTV advertising and social media
- Marketing to budget-conscious Gen Z consumers
- Small and underutilized media (SUM)
- 2027 media buying trends
- Retail media / e-commerce marketing for growth audiences
Click Get your pass today on the event page and complete the form. A member of the Portada team will follow up with details on attendance options, pricing and availability.
The dress code is business casual. Most attendees are senior marketing and business leaders, so we recommend attire that is comfortable yet professional.